Sustainability is a journey. Your business may be at the beginning of the journey and you don’t know where to start, or it has already taken action and set targets and wishes to communicate about progress and initiatives.

We meet you where you are. We start with a conversation to understand what your plans are and where you want to be as a business and a brand. What your current challenges are and how your business operates. We encourage you to start thinking about sustainability as an ally to the business today, and to prepare for the future.

We use industry frameworks and methodology. Your hotel or restaurant may already be involved in sustainability activities and have practices in place that align with sustainable requirements, we help you reveal these as we go through the process and start to prioritise activities into an action plan.


We are data, story and people driven. Our goal is to support your business on the journey and help to build credibility and reputation, and to give your business a legitimate competitive advantage.

As the business advances on the journey, the communications can start to evolve and you can engage with stakeholders more directly with messages that are of value and interest to them, including guests, employees, corporate clients and investors.

We can also accompany your business towards achieving a sustainability certification, or eco-label, that qualifies for an online ‘eco-label’ and is recognised by the Global Sustainable Tourism Council (GSTC).

Sustainable travel and tourism is growing in interest, travellers are looking for sustainable accommodations when they search online, and are receptive to certifications that are recognised by the industry. These labels help guests and travellers make informed choices and to confidently identify properties that are making the right efforts.