1. about
It begins with a smile as you walk through the door. Taken by the hand, you find yourself comfortably sitting in a beautiful dining room. An authentic experience is served at your table.
A RESTAURANT.
The Rue du Rhône, symbol of luxury, legendary brands, boutiques where people pass each others by and where discretion is valued. Through an entry vestibule, a spatiotemporal trip begins, revealing the majestic woodwork decor, impressive mirrors and the imposing posters from another century.
Our Chef Olivier Androuin is a real magician in the kitchen, transforming simple beautiful ingredients into a delicious cuisine of signature dishes.
2. project
Le 49 Rhone website needed a new look! The brand needed a clear direction and digital was going to push it forward together with a series of large scale posters. LabelV was appointed to reposition the brand among its target audience. Crafting the story by engaging with the restaurant’s key stakeholders, defining the strategy, leading the visual direction and tone of voice.
Their philosophy was simple. Authenticity in every aspect of the restaurant. From the kitchen, the service in the dining room and on to the plate.
FRESHNESS AND ORIGINS
Essentials at the table of the 49.
Photography by Anouk Schneider.
Project Details
Client: Le 49 Rhone
Date: 01/12/2017
