travel | digital & website strategy

VIP Voyages


VIP Voyages is an independent luxury travel agency based in Geneva, Switzerland. Providing advice and travel plans to businesses, families, couples, honeymooner and solo travellers. They are a reference in the travel industry when it comes to planning holidays or business trips. The travel agency was keen to further develop their existing website, enhance their digital presence and increase their online activities with a view to generate more leads, conversions and overall brand awareness. They also wanted to become more ‘digital’, in the way they communicate with clients, and gain insight into the results of their digital campaigns and website activities.


We designed a digital solution around the user journey, website usability and email communications. For instance, the user can now easily choose a travel offer based on the type of travel they wish to go on – Circuits, Balnéaire, Croisières, etc – and share it with friends. A Newsletter template has been completely designed & built, and regular digital communications are sent to clients about the latest travel offers and news. MailChimp provides insights & reporting on the campaign results, and we track digital activities through to the website. We have seen increase in traffic and conversions as well as leads coming directly from the website. LabelV continues to provide regular digital support and advice to VIP Voyages.

Project Details

Client: VIP Voyages

Date: 30/05/2019


labelV designed digital solutions and activities for VIP Voyages. We helped the travel agency improve their website user journey and usability, as well as online communications. The result was a direct increase in leads from online channels and customer engagement.

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