travel | digital & website strategy

VIP Voyages


VIP Voyages is an independent travel agency based in Geneva, Switzerland, providing advice and travel plans to businesses, families, couples and solo travellers. The travel agency was looking to further establish their online presence and improve their marketing activities with a view to generate more leads through the website and increase the overall brand experience.


We designed a solution based on the customer journey to improve the website content and usability – for example, the user can now easily choose a travel offer based on the type of travel experience – Circuits, Balnéaire, Croisières, etc – and also share it with friends. We also transformed the Newsletter communications from being a PDF attachment to a branded HTML template using MailChimp to send out and track the agency’s Newsletter and email communications. The Newsletter regularly generates direct leads to sales, interest and also positive feedback from industry peers. It also allows the agency to gain further insights into the effectiveness of the Newsletter through to the website.

LabelV continues to provide regular marketing advice and to implement solutions, and digital support to VIP Voyages.

Project Details

Client: VIP Voyages

Date: 30/05/2019


labelV helped the travel agency transform to deliver a better online experience and communications for the brand, and more tangible results for the business. Generating leads to sales, and increased engagement.

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