Located in the heart of the West End, iconic luxury hotel, The Langham, London is at the doorstep of everything London has to offer. From Regent’s Street & Oxford Circus shopping, Soho nightlife, Marylebone galleries to Mayfair elegant boutiques, bars & restaurants.
This second hotel video from the series would need to showcase just that. The hotel’s elegant lifestyle right in the heart of the London. We created a visual narrative inviting the viewer into the London experience, buzz and lifestyle of The Langham.
The hotel video is completed with illustrated, animated characters of a couple going through London and staying at the hotel. The characters are illustrated with an elegant light outline, for anyone to relate to.
labelV collaborated with Artist, JP Kalonji, for the character illustrations & drawings. With the video, the viewer gets a feel for London and a sense for the experience of staying at The Langham. The hotel video ends with slow-motion shots of cocktails in the making at the famous Artesian bar.
The campaign was a great success. The video generated fantastic engagement and brand love from previous, past and future guests on social media. Not only generating lots of likes, comments and shares, but also bringing direct bookings & revenue for the hotel.
You can also view the first Chapter of the video series – The journey since 1865. Starting with animated illustrations from historical guests, we then step into the hotel’s splendid renovations as it is today. A fast-paced, bright and beautiful walk through the iconic hotel.
Client: The Langham, London