1. ABOUT
The beautiful décor designed by David Collins studio and the impressive cocktail menu have won Artesian the ‘World’s Best Bar’ award in four consecutive years, placing the bar at the forefront of the London cocktail scene. The inspired cocktails from the new Artesian bar menu were designed to stimulate all the senses, bringing delight to the eyes, the palate and more.
To communicate on the new innovative cocktail menu and further raise the profile of the bar , The Langham, London was looking at creating a short video that would tell the story behind the concept of the menu, whilst putting the cocktails, the bar and renown mixologists at the forefront of the stage.
2. PROJECT
labelV directed and produced a 3 minutes video showcasing 4 very distinctive cocktails to lead the viewer into the creativity and innovation that takes place behind the bar at Artesian. A true journey through all the senses.
The video campaign was a great success, generating over 130,000 views and was picked up by the press for an online publication.