When Pierre Koffmann opened his new restaurant, Koffmann’s, at the Berkeley hotel in Knightsbridge in June 2010, the hotel wanted to create a fun and engaging digital piece for the launch campaign to communicate with guests and diners in London.
It would be an animation involving the main character from the restaurant’s branding, the illustrated pig, and a micro-site.
LabelV designed and built various digital assets to support the launch campaign of the restaurant and also for future on-going communications with new and existing guests and diners.
The restaurant opening campaign was an animation staging the pig walking across the screen introducing food and drinks menus. Responsive email templates specifically designed for the restaurant, and a Christmas card animation in HTML5 were also created. Increasing the visibility and building the awareness of the newly opened restaurant.