The Maybourne papers are elegant printed magazines from each of the hotels – Claridge’s, the Connaught and the Berkeley – distributed quarterly to top guests. Covering hotel news, offers, events and behind the scene stories they are the voice of the hotel.
To further distribute this content and make it available to a wider audience, an engaging online version would be created for each of the hotels. Part of a suite, each of the hotel online magazine would maintain its individual look & feel and brand identity.
labelV designed and build a bespoke responsive theme for Claridge’s online magazine that would be used across all 3 hotels. The online papers follow the beautiful look and feel of the printed magazine while allowing for more dynamic content and engaging tools to be used.
Created with a mobile first approach, the bespoke theme has a luxurious feel on mobile, and provides a great user experience on all devices. With an easy to use Content Management System (CMS) and archiving system, the hotel admin can create, manage and publish every issue of the online paper internally.