The Maybourne papers are elegant printed magazines from each of the hotels – Claridge’s, the Connaught and the Berkeley – distributed quarterly to top guests. Covering hotel news, offers, events and behind the scene stories they are the voice of the hotel.
To further distribute this content and make it available to a wider audience, an engaging online version would be created for each of the hotels. Part of a suite, each of the hotel online magazine would maintain its individual look & feel and brand identity.
Using the same theme as the one developed for Claridge’s, the Berkeley’s online magazine follows the hotel’s own brand identity. With a beautiful look and feel, the online version allows for more dynamic content and engaging tools to be used.
Created with a mobile first approach, the website has a luxurious feel on mobile, and provides a great user experience on all devices. With an easy to use Content Management System (CMS) and archiving system, the hotel admin can create, manage and publish every issue of the online paper internally.
Client: The Berkeley