The Maybourne papers are elegant printed magazines from each of the hotels – Claridge’s, the Connaught and the Berkeley – distributed quarterly to top guests. Covering hotel news, offers, events and behind the scene stories they are the voice of the hotel.
To further distribute this content and make it available to a wider audience, an engaging online version would be created for each of the hotels. Part of a suite, each of the hotel online magazine would maintain its individual look & feel and brand identity.
In line with the branding of the elegant printed papers, the Connaught online version follows the same template and luxury feel as Claridge’s and the Berkeley.
Created with a mobile first approach, the website has a luxurious feel on mobile, and provides a great user experience on all devices. With an easy to use Content Management System (CMS) and archiving system, the hotel can easily create, manage and publish every issue of the online magazine internally.