Digital Strategy | HOTEL



At the heart of London’s Mayfair Village, the Connaught redefines the British luxury experience. An expertly judged blend of tradition with the utmost modernity, the Connaught is the insider’s choice for connoisseurs in the art of living well.

The digital presence and online activities of the hotel would need to be an extension of everything a guest would expect from visiting the hotel. Magnificent rooms and suites, the finest food and wine with Hélène Darroze, the Connaught iconic bars and the sumptuous Aman spa.


LabelV would design and implement a digital strategy and marketing activities that would strengthen the position of the hotel in the digital space. By bringing innovation, increasing reach and raising the profile of the hotel in key international markets, we were able to engage with both new and existing guests.

A clear set of KPIs and a detailed monthly digital report would allow us to assess the business digital performances, communicate results to stakeholders on a monthly basis and to continually review and improve activities.

Project Details

Client: Maybourne Hotel Group | Connaught

Date: 01/11/2013


Digital consulting project and implementation.

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