Digital Strategy | HOTEL



In the heart of Knightsbridge, a stone away from Hyde Park, the Berkeley excels at everything one would expect from a world-class hotel.

The digital presence and online customer journey would need to reflect just that. It would be an extension of everything one would expect from the hotel. From the stunning rooms and suites, to its famed bars and restaurants through to its excellent client service.


LabelV designed and implemented a digital strategy and marketing plan to strengthen the position of the hotel in the digital space. By bringing innovation, increasing reach and raising awareness of the hotel in key international markets, we would engage with both new and existing guests.

A clear set of KPIs and a detailed monthly digital report would allow us to assess the business digital performance, communicate results to the project stakeholders on a monthly basis and to continually review and improve activities.

Project Details

Client: Maybourne Hotel Group | Berkeley

Date: 01/11/2013


Digital consulting project and implementation.

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