Odysay is an independent fashion brand based in Geneva. Designing elegant, flawless cocktail dresses and civil wedding garments. Made with luxurious materials and attention to every detail, the dresses are made to last.
Looking at building the brand and its awareness among Swiss and French audiences, Odysay was looking at strategic advice to grow the brand with a solid social media strategy combined with online PR & Influencers outreach in both markets. With the objective to increase the follower base, traffic to the website and sales.
LabelV designed a social media strategy around 3 key social media channels with a clear, actionable content plan and tactics by channel.
Online PR, Influencers and bloggers outreach with established online influencers and media in Switzerland and France. Creating opportunities, digital content and publications for ODYSAY. Helping the brand to building awareness and increase its reach and communications among a wider engaged audience.